Granidense unveils documentary series on natural stone at Marmomac

CEO João Pedro Madureira presented today, in an atmosphere of closeness and collaboration, the poster for the new documentary ‘PEDRA’, in the presence of guests such as the Veronafiere Administration and ANIET.

Today, at the prestigious Marmomac international trade fair in Verona, the poster for the documentary ‘PEDRA’ was officially presented. The documentary explores the world of Portuguese natural stone and its international presence, starting with the founding of Granidense, Granitos Douriense, Lda.

João Pedro Madureira, CEO of Granidense, led the presentation session before distinguished guests, including representatives from the Veronafiere Administration and ANIET, bringing to the attention of those present the documentary series, which aims to highlight not only tradition but also innovation in the sector.

Launch and Highlights of the Event

During the presentation, Madureira highlighted the role of natural stone in contemporary architecture and design, emphasising that more than just a corporate portrait, the series seeks to give prominence to the people who shape the stone daily and whose dedication sustains not only a company, but a community that has been linked to granite for decades.

Institutional Presence and Impact

The conference was attended by the management of Veronafiere and ANIET, confirming the international strategic interest in the Portuguese natural stone industry. The dialogue established between the guests highlighted the importance of international cooperation and strengthening Portugal’s brand as a global player in the sector.

Premiere in Portugal

João Pedro Madureira announced the premiere of the documentary ‘PEDRA’ in Portugal for the end of October 2025, with high interest expected from the national and international public. The series promises to address the stories, people and daily challenges of the sector, promoting knowledge and appreciation of one of the country’s most emblematic resources.

Press release

According to a press release, the documentary ‘PEDRA’ is described as a new light on the industrial heritage of Portuguese granite through the trajectory of Granidense: a family business founded in 1995, whose history of innovation and export to Central and Northern Europe is told by those who daily shape the stone and build the future of the region.